CO by Colgate

Be bold. Smile Bright. We partnered with Colgate to create a next-generation oral beauty brand focused on Gen Z consumers as expressed through consumer products, content, and experiences exclusively to be sold at Ulta. We developed Co. It is more than brushing your teeth every day— It’s a ritual for feeling good. We made this line of products to reimagine your wellness routine. Co. Will make your smile brighter, so you can— Have more fun, speak up louder & change the world for the better.