Dr. Diamond Metacine

Dr. Diamond’s Metacine is excited to complete the InstaFacial® Collection with the launch of InstaFacial® Collection Infusion, the third product in this transformative line designed to visibly sculpt, contour, lift, and firm the skin. Our objective was to develop a digital-first 360 campaign that would generate buzz, drive awareness, and position the Infusion as an essential addition to the skincare routine. This campaign strategically built on the foundation of the previous product launches while emphasizing the unique benefits and features of Infusion. This case study highlights the campaign strategy, ideation, copywriting, design direction, and digital assets we created to ensure a seamless and impactful launch across all digital touchpoints.