MAC Lip Mix

Behind every swipe is a story and we wanted consumers to create their own.  The MAC Lip Mix was the umbrella in which we created different looks showing the diversity of the MAC lip category. We built a campaign around these products, reflected diverse casting, and had a 90’s girl group nostalgia vibe.  As a result of this campaign, MAC Lip Glass grew nearly 15% faster than the market, gained 30bps of share and gained 2 ranks from the prior year.  Like icing on a cake, lip gloss is an exclamation point for your life.