M•A•C StudioFix

The objective of this project was to help M.A.C Studio Fix maintain market share by creating an ownable franchise identity that resonates with a Young Millennial/Gen-Z consumer, feels uniquely M.A.C, and drives awareness around product performance. We were tasked with establishing a voice and unique visual perspective that allows M.A.C to continue to credibly compete in the foundation market and create assets that will help the brand create a compelling best-in-class marketing campaign.