MAC MacStack

MAC

Product Campaign

Photography — Hanna Tveite

Makeup—Susie Sobel

Hair—Lucas Wilson

Stylist—Stella Greenspan

Set Design—Nicholas Des Jardins

Building upon the Tik Tok mascara cocktailing trend, this campaign illustrates how MacStack is the only mascara you need to create customized looks. Focusing on the “stackability” benefit, MyMACStack shows how every person can have their own MacStack “recipe” to create natural to next-level looks with just one product.

Paid Digital