NARS Explicit

For the launch of NARS Explicit Lipstick, we created an editorialized suite of assets. The objective was to Infuse attitude and artistry into story-driven, mood-first assets to drive storytelling on social media. Highlight key messages; satin finish, shade range, shade name storytelling, luxe packaging.  We leaned into NARS’ DNA—unexpected, rule-breaking, boundary-pushing and showcased a diverse range of casting that represents NARS as an inclusive, artistry-driven brand.