Patrick Ta Beauty

For Patrick Ta's biggest product launch to date, we developed a comprehensive 360 campaign to introduce the Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation. This innovative, dewy foundation provides medium coverage, seamlessly blending to even skin tone and enhance natural radiance in an impressive range of 30 shades. Our mission was to reinforce Patrick Ta's artistry perspective in an increasingly competitive beauty landscape, while effectively communicating the product’s transformative skin care benefits. With a formula packed with high-performance ingredients that improve skin both instantly and over time, we crafted a campaign that educated consumers on the foundation’s unique qualities and elevated Patrick’s vision of flawless, glowing skin.